Trade Shows in New York
1 December 2025

Top 10 Trade Shows in New York in 2026

New York remains one of the most dynamic and influential trade show destinations in North America. Whether you’re a retailer, manufacturer, distributor, technology provider, or a brand seeking expansion, the 2026 calendar offers major events designed to increase your visibility, generate qualified leads, and elevate your market positioning.

In this competitive environment, a strategically booth can transform every conversation into a long-term business opportunity.

1. NRF – Retail’s Big Show

The must-attend event for retail innovation, bringing together 37,000+ professionals and over 1,000 exhibitors from 90+ countries.

Location: Javits Convention Center, New York
Date: January 11–13, 2026
Industry: Retail, e-commerce, retail tech, supply chain
Featured Exhibitors: Salesforce, Google Cloud, Walmart Connect

2. New York National Boat Show

A flagship event for the marineIndustry, attracting over 100,000 attendees and 400 exhibitors showcasing boats, engines, accessories, and marine technology.

Location: Javits Convention Center, New York
Date: January 21–25, 2026
Industry: Marine, boating, equipment, outdoor recreation
Featured Exhibitors: Yamaha Marine, Mercury Marine, Sea Ray Boats

3. Toy Fair New York – The Toy Association

A major international gathering for the toy, games, and children’s products industries, connecting brands with global buyers, retailers, and media.

Location: Javits Convention Center, New York
Date: February 14–17, 2026
Industry: Toys, games, children’s products, licensing
Featured Exhibitors: LEGO, Hasbro, Spin Master

4. New York Restaurant Show

A leading event for foodservice and hospitality professionals, featuring 400+ exhibitors and 40,000 attendees including chefs, owners, and operators.

Location: Javits Convention Center, New York
Date: March 8–10, 2026
Industry: Foodservice, hospitality, restaurant tech, equipment
Featured Exhibitors: Sysco, Ecolab, US Foods

5. IBS New York – International Beauty Show

A premier beautyIndustry event attracting 30,000+ professionals including stylists, salon owners, estheticians, and educators.

Location: Javits Convention Center, New York
Date: March 8–10, 2026
Industry: Beauty, haircare, skincare, salon technology
Featured Exhibitors: Olaplex, Redken, Andis

6. New York International Auto Show

One of North America’s largest automotive showcases, featuring 1,000+ vehicles, world premieres, and innovations in electric mobility.

Location: Javits Convention Center, New York
Date: April 3–12, 2026
Industry: Automotive, EVs, mobility technology
Featured Exhibitors: Ford, Hyundai, Nissan

7. Interphex & Biotechnica America

A key event for pharmaceutical and biotech innovation, connecting 10,500+ qualified attendees with 500+ exhibitors across the drug development cycle.

Location: Javits Convention Center, New York
Date: April 21–23, 2026
Industry: Pharma, biotechnology, manufacturing, R&D
Featured Exhibitors: Thermo Fisher Scientific, Cytiva, Siemens Healthineers

8. The Makeup Show NYC

A premier beauty artistry event featuring top brands, celebrity makeup artists, and global educators showcasing trends, tools, and advanced techniques.

Location: Metropolitan Pavilion, New York
Date: May 3–4, 2026
Industry: Beauty, makeup, skincare, artistry
Featured Exhibitors: MAC Cosmetics, Danessa Myricks Beauty, Mehron

9. Small Business Expo NYC

New York’s leading event for entrepreneurs, startups, and growing companies, offering workshops, networking, and B2B collaboration opportunities.

Location: Javits Convention Center, New York
Date: May 7, 2026
Industry: Small business, entrepreneurship, B2B services
Featured Exhibitors: GoDaddy, RingCentral, Constant Contact

10. International Franchise Expo

A major franchise development event connecting franchisors with investors, multi-unit operators, and entrepreneurs ready to expand into new markets.

Location: Javits Convention Center, New York
Date: May 29–30, 2026
Industry: Franchising, entrepreneurship, investment
Featured Exhibitors: The UPS Store, BrightStar Care, Kona Ice

Boost Your Trade Show Presence in New York with totm exposition

In a major trade show market like New York, the way your brand is presented matters just as much as the products or services you offer. At totm exposition, we design high-performance custom exhibit booths tailored to stand out on the busy New York show floors. Our expertise includes modular structures, premium lighting, immersive branding, integrated AV systems, and optimized visitor-flow layouts.

Trust us with your next New York exhibition and transform your participation into measurable business success.

Samuel Steimer

President | Co-founder of totm exposition