At your last meeting with the sales and marketing department, you made an inspired decision to attend a trade show. The whole team is delighted. But the question remains: how much does it cost to exhibit at a trade show?
We offer you a number of ways to calculate trade show cost.
The cost of attending a trade show: an overview
Generally speaking, the cost of a trade show booth will account for about 1/3 of the total investment required.
But how much does a trade show booth cost, anyway?
The cost of a trade show booth
The cost of a trade show booth, as you can probably imagine, may vary greatly depending on your needs. However, certain factors can help us determine the cost more precisely:
- Type of trade show booth (custom, modular or portable)
- Size of the booth
- Materials used and manufacturing your trade show booth
- Logistics and transportation required for installation and delivery
- Storage before and after the trade show.
With so many possibilities, it is difficult to determine exactly how much a trade show booth costs. This is done on a case-by-case basis.
The best thing to do is get quotes from trade show booth designers and compare prices. This can then be used as a basis for determining the total cost of your trade show attendance.
The main costs to anticipate
In addition to the cost of the trade show booth, some other expenses can be expected.
Rental fees for your booth space should also be expected. How much does it cost to rent space? It depends on each show.
Contact the organizer directly or consult the show’s rules and regulations, which generally specify the terms and conditions of participation, layout and space rental prices.
How many Internet connections will you need? How many electrical connections? Will you need a barista, caterer, hostess, entertainer, maintenance team, etc.?
Once again, you can contact the organizer directly or consult the show’s rules and regulations to help you decide.
It is important to promote your involvement before and during the show. The more people talk about you, the better your chances of getting good results.
This will require a variety of sales tools, including graphic design elements (flyers, point-of-sale advertising, business cards, posters, etc.) and various audiovisual equipment (videos, lighting, televisions, etc.).
You will also need furniture (tables, stools, armchairs, etc.). These items should factor into your calculation.
Some booth manufacturers offer furniture rentals. This gives you the option of renting the equipment rather than buying it.
These amounts are followed by a few indirect costs, such as your travel expenses, delivery of various materials and the fees of the team assisting you at the trade show.
You should also take accommodations and meals into account.
Exhibit at a trade show and develop your business
How much will it cost you to attend a trade show? The answer: it depends on your trade show booth and promotional materials. The total amount will also depend on certain direct and indirect costs associated with the event.
A few calls or emails will help you easily determine the cost.
Have a good show and great success!