You only have 30 seconds for your booth to grab the attention of visitors during professional trade shows. This is hardly any time, especially with the overflow of competition, crowds and action.
Good lighting can make your booth stand out.
Learn more about how your trade show booth lighting can help you win the hearts of visitors and make your participation a success.
Visibility and standing out
Good trade show booth lighting is essential because natural light is not always available in these settings.
For example, if your modular booth is in a dark corridor, proper booth lighting will help you stand out and attract visitors. If your booth is surrounded by other well-lit booths, having different lighting will set you apart from them.
Showcasing your products and services
Lighting not only showcases your presence but also your products and services.
You should be offering your visitors an experience. Lighting that showcases your products, displays and booth will create an interactive brand experience.
While it’s common knowledge that emotions partly drive purchasing decisions, highlighting your booth with the right lighting can pay off for you.
Creating different atmospheres
It is often said that people consume a product but purchase a brand. Your company probably has a distinctive brand identity: color palette, logo, graphics, lettering, etc.
At a trade show, your booth is the backbone of your graphics. Your goal is to showcase them since they help you differentiate yourself from the competition and convey your company’s unique identity.
Guide your visitors
Custom trade show booths can also be very impressive. Depending on your needs, they can be designed with different sections, like a real business: a reception area, presentation counter, demonstration area, meeting room, sales office, and more.
Your lighting should therefore enhance these spaces and make it easy for visitors to navigate your booth. Strategically placed lighting will create a path and guide visitors, so you can bring them from where they are to where you want them to go.
Trade show booth lighting: your key to success
As you can see, trade show booth lighting has to be well thought out since it is important to your success.
Keep in mind that some trade shows have strict lighting regulations that exhibitors must comply with. A simple phone call to the organizing staff should be enough to get the information you need.
If you are planning on participating in a trade show but are not sure which one to pick, read our article on Choosing the right trade show. You may also be interested in our article explaining How to effectively plan your next trade show exhibit.
Enjoy your trade show!