Trade shows are an excellent opportunity to showcase what your business has to offer, generate interest and attract new prospects. That being said, with so many companies vying for attendees’ attention, it can be a challenge to make your mark.
In this article, the experts at totm exposition present 12 great ideas for how to make your vendor booth stand out at events!
1. Promote your attendance at the event
First and foremost, people need to know that you are going to the trade show. Promote it on your website and social media. Write a trade show invitation email for your customers, create a newsletter and send it to all your current and prospective contacts.
Follow the trade show on social media, create your own hashtag and participate in discussions in the newsfeed. These tactics will help you stand out and bring more people to your booth.
2. Create an attractive vendor booth
As an exhibitor, you will be in direct and indirect competition with a host of other companies. A good way to make your business stand out is to design an attractive trade show booth.
If your booth is appealing, well-organized and distinctive, you will have more success. It’s worth investing in a custom booth built by professionals who will be able to create a design that’s truly stunning and tailored to meet your company’s specific needs.
3. Use strategic lighting
Creating an attractive vendor booth isn’t just about designing an appealing structure—even the most impressive display will be passed over if it isn’t well lit. Make sure that the lighting you opt for matches the tone you want to set for your business.
Trade show booth lighting can be used in a variety of ways to make an impression on event attendees. Try using spotlights to showcase your product and create a dramatic effect. You can also use lights to project your company name, logo or slogan onto the floor or wall of your booth.
Note that some events have restrictions on the types of lighting you can use, so be sure to contact the organizers to make sure that the lighting you want will be allowed!
4. Focus on a clear theme
There is always a lot going on at trade show events, and attendees can easily become overwhelmed by the deluge of information. Of course, you’ll be eager to share everything that’s great about your business in your sales dialogue and vendor booth display, but if you want to engage event attendees, it’s best to choose one coherent message and stick to it. That way, visitors will be more likely to remember the information and will have a more positive experience at your booth!
5. Tell a compelling story
People are more likely to engage with a brand that has an emotional impact on them. Craft a narrative that will make people care about your brand, and weave it through every aspect of your business. If you create a compelling, cohesive brand experience using everything from the aesthetics of your vendor booth to your promotional materials, your uniqueness will stand out and visitors will be more likely to remember you.
6. Prepare your sales dialogue
No matter how long you have been working for the company, it’s important to practice your sales dialogue before the event. If you are completely in command of the facts and what you want visitors to know, you will make a better impression and be more likely to succeed.
You are probably very familiar with your product or service, but can you talk about it convincingly? If not, practice your sales dialogue until it feels natural when you approach people. Remember, it’s best not to try to force a sale. Instead, steer the conversation towards your product or service in a natural way.
7. Greet visitors ASAP
Once the trade show begins, the way you greet visitors is vital in order to make your vendor booth stand out and ensure that the event is a success for your business. Every customer that comes to your trade show booth should be greeted as soon as possible.
Here are some of the best techniques for welcoming customers at a trade show:
- Greet customers and offer them help in under 30 seconds
- If they have to wait a bit for you to be available, offer them entertainment or a drink
- Commit to meeting their needs and answering their questions
8. Staff your vendor booth adequately
An over-staffed booth can be overwhelming. People will be less keen to approach and talk to your team if there are 5 people waiting for them at the entrance, ready to pounce. It’s uncomfortable and intimidating.
Use the size of your booth to determine the number of people needed to staff it. For example, a 10’×10’ booth should have no more than 2 or 3 staff. 4 people should be sufficient for larger 10’×20’ booths, and for booths that are 20’×20’ or larger, 5 to 6 people would be optimal.
You should also consider the location of the exhibition and your industry when determining staffing requirements.
9. Entertain the attendees
Make your trade show booth somewhere people want to be. Bring your own speakers, set up your phone and play music if you have to. Hire an entertainer if you think you need a professional touch.
Consider the trade show attendees, what they want and what they like.
Trade shows are all about building relationships with customers and improving sales, and the best way to do that is to create a fun, welcoming environment that draws event attendees in and makes them want to find out more about your business.
10. Organize a contest
People love contests! Contests give visitors the chance to win an amazing prize, while creating an opportunity for you to talk to potential customers and attract a larger audience that might not have come to your booth otherwise.
Contests are also a great way to collect participants’ contact information for follow-up and prospecting purposes. There are tons of great trade show contest ideas you can use to make your vendor booth stand out!
11. Plan live presentations
Make your booth stand out by organizing live presentations or bringing in a special guest. Promote the show or guest using event communication tools and try to get it mentioned in the trade show schedule or ask the organizer to announce it during one of the conferences. This will encourage attendees to visit your booth. The more visibility you get, the better.
12. Include interactive activities
Event attendees will be more engaged if they are active participants rather than passive observers! Interactive product demonstrations and other activities such as surveys and quizzes, games and trivia, and virtual reality are a great way to draw visitors to your booth. As an added bonus, surveys and quizzes can help you collect information about your prospects to help you make more informed business decisions.
totm exposition: distinctive vendor booths for trade show success!
Trade shows are a great opportunity to showcase your brand, bring in new customers and expand your business. Of course, at any event, there will be many companies trying to do the exact same thing! Therefore, it’s vital to take steps to make sure your company stands out from the competition.
totm exposition designs custom trade show booths and exhibits of all kinds. Our team of experienced professionals can create a display that reflects your brand image perfectly and is tailored to meet your needs. Contact us today for vendor booths that are sure to stand out from the crowd!