Event communication is an excellent way to promote your products and services in new ways. With the aim of increasing your success and making you stand out more, we present an overview of the concept of event communication. In this article, you will learn more about the best event communication tools.
What is event communication?
Event communication is essentially about creating and organizing commercial events. The concept is quite simple: create an event centered around a product or a service and get people talking about it.
What are the goals of event communication?
The main goal of event communication is brand promotion. Broadly speaking, the purpose is to raise awareness, inform and create interest. It seeks to create a need, improve and develop your brand image.
What are the advantages of event communication?
Event communication is all about creating a buzz. When done well, it allows you to quickly increase your brand awareness. It can make you go from being a complete unknown to a star very quickly. It’s an excellent marketing strategy for your events.
The different types of events
There are many types of events related to event communication. Here are just a few:
- Trade shows
- Seminars and conferences
- Sporting events
- Cultural events
Regardless of the type of event, the goal is always to build awareness with your target audience using well-defined event communication tools.
But which event communication tools, exactly?
Event communication tools
Custom exhibits and booths are excellent tools for event communication. There are many ways to create a stunning brand experience at a trade show. No matter the event or venue, a trade show booth should be part of your experiential marketing strategy. It’s a must.
Advertising flyers are not dead. They are still very much alive and are among the best tools to communicate during an event. Flyers help you promote yourself on the street and offer discount coupons.
Could we really live without social media today? Social networks are very powerful event communication tools. They are also a very good way to promote yourself to a new target group likely to become interested in you. Moreover, they are mostly free of charge. Use them to create a buzz before your event as well as for your post-event communication.
Who doesn’t like contests? Sweepstakes are great for attracting crowds and establishing more informal contact with a prospect. They help you break the ice with a potential customer and get them interested in you. In fact, trade show contests are always a big hit. This makes them an important event communication tool.
Another important digital medium is the newsletter. Newsletters allow you to communicate your event to your current contacts. The advantage of newsletters is that they have a very high opening rate, much higher than the promotional material that you can sometimes receive by mail, for example. Use this event-driven communication tool to promote your event and send out your new offers. Your subscribers will gladly read your newsletters.
Paid advertising (PPC)
Paid advertising can also help you promote your event. If you have a fabulous sale going on under the tent, promote it via Google Ads. This event communication tool makes it easy to precisely target a group of people based on given keywords. It will help you hit the bull’s eye.
Point of Sale Advertising (POS)
Point-of-sale advertising is a well-known and effective event communication tool. For the best results, pay attention to your display and your messaging, then strategically place your POS, either at the entrance of the store or elsewhere in busy areas.
Some exhibit stand manufacturers offer full services including graphic design. When you have your exhibit booth built, ask them to design your posters and other banners.
Take advantage of event communication tools
There are numerous event communication tools. And you don’t necessarily have to use them all. The best approach is to spend some time developing your strategy and choosing the ones that will give you the results you want.
Event communication tools are there to help you promote your brand, so make good use of them!