Exhibiting at multiple trade shows throughout the year places pressure on both budgets and design resources. Many organizations want to increase their on-site presence while keeping logistical and fabrication costs under control. As a result, multi-show exhibit strategies focused on reusing key booth components across multiple events have become increasingly important. The challenge is finding […]
Montréal continues to stand out as one of North America’s premier destinations for professional trade shows. Whether you are a manufacturer, distributor, service provider, or a company expanding internationally, 2026 offers a strong lineup of major events to boost your visibility, attract qualified leads, and maximize your return on investment. In this competitive environment, a […]
Using lighting is a great way to attract visitors to your trade show booth! Illuminating your stand helps visitors locate your business, sets you apart from your competitors, and puts the spotlight on your displayed products. Our experts in custom exhibition display can give you all the advice you need. Discover why you should invest in lighting […]
In the B2B event industry, every show, conference, or exhibit represents both an opportunity and a learning experience. Yet too often, once the show is over, valuable insights from attendees, partners, and staff remain untapped. Feedback is more than a metric. When used effectively, it can shape better experiences, strengthen engagement, and drive measurable returns […]
Trade shows are one of the most effective ways to boost visibility, connect with decision-makers, and generate qualified leads. But success depends on more than just showing up. Without the right marketing strategy and preparation, even the best booth can go unnoticed. In this guide, discover how to build a trade show marketing strategy that […]
Trade shows are powerful opportunities to showcase your brand, generate leads, and build valuable relationships, but only if they’re done right. Many exhibitors waste time and budget because of simple, avoidable mistakes. Here’s a complete list of the 20 most common trade show mistakes and how to avoid them to make your next event a […]
More than just a schedule, an event agenda is the backbone of the attendee experience. For business-to-business (B2B) events, where participants balance networking, learning, and deal-making, the agenda plays a crucial role in determining whether attendees remain engaged or lose focus. According to Bizzabo, 70% of attendees say that in-person events are the best source […]
Your custom trade show booth is ready, and it looks amazing. Now comes the big challenge: how do you attract attendees to your booth and turn them into qualified leads? One of the most effective strategies is to organize interactive contests and games. Contests are not only fun and engaging, they also help your brand […]
Trade show lead generation is the process of turning event visitors into potential customers by capturing their contact information. The goal is simple: build trust, collect qualified leads, and convert them into clients. Because people don’t share their details easily, companies must first earn credibility and attract attention. Trade shows are one of the best […]
Ready to invest in a trade show? It’s a great idea, but before you take the plunge, you need to understand how to measure your return on investment (ROI) to make sure it’s worth it. Let our trade show booth manufacturers explain everything you need to know about calculating trade show ROI. Learn how to maximize the […]
When it comes to B2B events, much attention is paid to logistics, programming, and design. Yet one of the most powerful tools for shaping the attendee experience often goes unnoticed: hospitality. Far from being limited to food and beverage service, hospitality in the context of events encompasses every interaction, comfort, and courtesy extended to guests. […]
Every year, thousands of trade shows take place, but not all of them are worth your time and money. The key to success is choosing the right trade show, one that attracts your target audience and delivers real ROI. In this guide, our experts in custom trade show booth design share the main factors to […]
