There are many reasons to attend a trade show: gain new clients, strengthen your reputation, see what your competitors are doing, and so on.
No matter your reason, the goal is always to attract as many visitors as possible to your trade show booth.
Choose the right trade show
This seems obvious, but it is also essential. The attendees of the trade show you’re interested in must match your targeted audience. If your product or service does not “speak” to anyone, few attendees will enter your trade show booth.
Take the time to choose the right trade show and evaluate the following factors:
Promote your participation in the event beforehand
Promote your participation in the event beforehand to attract more visitors to your trade show booth.
Post about your attendance on your social media platforms before the event. Let your followers know where you will be located and give them a sneak peek of what they can expect. Use the trade show’s official hashtags in your posts for maximum reach.
You can even have a special offer for customers who find you through social media. This will help you attract more traffic to your booth while also discovering which networks your customers find you on.
Contact your current clients and trade show participants
Statistically speaking, the probability of selling to a new client is 5 to 20 %. On the other hand, you have 60 to 70 % chance of selling to an existing customer since they already know and trust you.
Do not neglect your existing customers since they can potentially bring a lot in terms of sales and traffic to your booth.
Contact them a few weeks before the trade show to let them know you will be participating. You can also send them a friendly email a few days before the big day.
You should also ask the trade show organizers for the complete list of registered participants and contact them if possible.
You can send them a personalized email and encourage them to sign up for an individual meeting or simply visit you and your team at your booth during the event.
Let them know of all gifts, contests and activities that will take place at your booth. This will create excitement and boost traffic to your trade show booth.
Make sure your trade show booth stands out
During a trade show, your booth acts as your temporary commercial showcase, headquarters and brand image.
Having a custom trade show booth is very beneficial. A unique design, graphics that stand out and a strong message are essential to increase your visibility and attract more visitors to your trade show booth.
Your trade show booth lighting is also very important. It sets you apart from other exhibitors and showcases your products and services.
A few months before the event, ask different suppliers for quotes to choose the right trade show booth manufacturer that will best meet your needs.
Attract more customers and get better results
Follow these trade show booth ideas to attract more visitors. These ideas are just as effective as they are simple.