When you’re hosting a global event, you will likely encounter the issue of translation/interpretation at some point, as all your potential attendees might not be fluent in one common language. But what is the difference between translation and interpretation? According to Kent State University, “interpreting and translation involve different skill sets. Interpreters mediate languages orally, while […]
Whether you’re hosting a conference, an exhibition, or a team meeting, you likely want your participants to be engaged in the event. Long gone are the days when people were religiously listening to a speaker at a lectern. Nowadays, people get distracted by their phones as much as they want to get involved in the […]
Even in the midst of a pandemic, with major health and safety concerns, sustainability still matters to 58% to 67% of event professionals, according to a study published in American Express Global Meetings and Events Forecast for 2021, and they were very likely to address that issue in their meeting plans. As we’ve seen in […]
At totm exposition, we are very conscious that our industry has a lot of progress to make in terms of sustainability. That’s why we have been sharing several articles on this subject. The first two articles discussed what event planners could do to make their events greener (How to reduce the environmental impact of your […]
Corporate events can bring many benefits to a business, from the promotion of products and services to improving brand recognition, or generating qualified leads and getting new clients. Indeed, 95% of marketers trust in-person events to help their company achieve its business goals. But you can’t have a successful event unless you have a solid […]
A recent survey conducted by Promoleaf and CensusWide revealed that a majority of conference attendees want event organizers to incorporate sustainable practices into their planning. This is especially true of the younger generation (under 34), which means that event planners and venues are likely to feel more pressure to adopt sustainable practices in the future. […]
It’s never been easier for event planners to collect data documenting the entire attendee’s journey. But another story entirely is to be able to generate reports that give insights into areas of improvement. And indeed, most event planners don’t use data at their full potential, as many still only use the number of attendees as […]
Artificial intelligence (AI) can be simply described as “the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings (…), such as the ability to reason, discover meaning, generalize, or learn from past experience.” (Source: Britannica). The majority of us are familiar with or even use AI in our […]
Technology has been an integral part of events for decades in various forms. Event apps, digital kiosks, even holograms are now commonly used by event planners to enrich the attendees’ experience. Still, some tools can also provide quantitative and qualitative data of unprecedented depth. And there is one piece of event technology, in particular, that […]
Most companies are aware that a strong brand is vital to their success, as it distinguishes a business from its competitors. A brand has to showcase the company’s unique value proposition, i.e., the unique way a business solves its target clients’ problems. As a business, you may have already spent countless hours trying to find […]
While the pandemic of Covid-19 had a severe negative impact on the events industry, with the cancellation of all in-person events for most of 2020 and parts of 2021 in some places, there is no denying that it had some positive impacts on the environment. With no air travel allowed for months, lockdowns, and the […]
Have you ever left a store because you weren’t welcomed properly, or at all, when you came in? It happens to all of us, doesn’t it? And when it does, telling others about our bad experience is really satisfying. “I’m never setting foot in there again!” Making a good first impression on your customers is […]
