Corporate events can bring many benefits to a business, from the promotion of products and services to improving brand recognition, or generating qualified leads and getting new clients. Indeed, 95% of marketers trust in-person events to help their company achieve its business goals. But you can’t have a successful event unless you have a solid […]
A recent survey conducted by Promoleaf and CensusWide revealed that a majority of conference attendees want event organizers to incorporate sustainable practices into their planning. This is especially true of the younger generation (under 34), which means that event planners and venues are likely to feel more pressure to adopt sustainable practices in the future. […]
It’s never been easier for event planners to collect data documenting the entire attendee’s journey. But another story entirely is to be able to generate reports that give insights into areas of improvement. And indeed, most event planners don’t use data at their full potential, as many still only use the number of attendees as […]
Artificial intelligence (AI) can be simply described as “the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings (…), such as the ability to reason, discover meaning, generalize, or learn from past experience.” (Source: Britannica). The majority of us are familiar with or even use AI in our […]
Technology has been an integral part of events for decades in various forms. Event apps, digital kiosks, even holograms are now commonly used by event planners to enrich the attendees’ experience. Still, some tools can also provide quantitative and qualitative data of unprecedented depth. And there is one piece of event technology, in particular, that […]
It’s no secret that 2020 and 2021 have been tough for the meetings and events industry. Event professionals have been among the worst-hit professions as the COVID-19 pandemic has stopped all in-person events. And, as of March 2020, the industry had already lost around $16.5 billion, and 90% of event professionals have seen some or most […]
Most companies are aware that a strong brand is vital to their success, as it distinguishes a business from its competitors. A brand has to showcase the company’s unique value proposition, i.e., the unique way a business solves its target clients’ problems. As a business, you may have already spent countless hours trying to find […]
In our previous article, we found out that, according to a study by MeetGreen and Event Manager Blog, travel is by far the primary problem area for the carbon footprint of a national event in the USA (84%). As such, it should be your primary target when it comes to improving the sustainability of your […]
While the pandemic of Covid-19 had a severe negative impact on the events industry, with the cancellation of all in-person events for most of 2020 and parts of 2021 in some places, there is no denying that it had some positive impacts on the environment. With no air travel allowed for months, lockdowns, and the […]
American Express’s Global Meetings and Events Forecast predicts that the expected meeting spending for 2021 in North America will be down 6% compared to 2020. This departure from previous years is essentially due to the COVID-19 pandemic, which has impacted the events industry hard. As a result, most event planners have to work on tighter […]
Have you ever left a store because you weren’t welcomed properly, or at all, when you came in? It happens to all of us, doesn’t it? And when it does, telling others about our bad experience is really satisfying. “I’m never setting foot in there again!” Making a good first impression on your customers is […]
Your new custom booth is beautiful and you are proud. Your next step is to find ways to attract visitors to your booth during your next trade show. But how can you do this? The totmexposition team tells you the best trade show contest ideas to attract visitors to your booth. Why organize a contest at a […]
