At totm exposition, we are very conscious that our industry has a lot of progress to make in terms of sustainability. That’s why we have been sharing several articles on this subject. The first two articles discussed what event planners could do to make their events greener (How to reduce the environmental impact of your […]
In marketing, a lead is a prospective customer contact. Generating leads involves establishing contact with potential customers, also known as prospects, and encouraging them to provide personal information that is then used for marketing and sales campaigns. The end goal of lead generation is always to convert the leads into customers. Since people don’t habitually […]
Corporate events can bring many benefits to a business, from the promotion of products and services to improving brand recognition, or generating qualified leads and getting new clients. Indeed, 95% of marketers trust in-person events to help their company achieve its business goals. But you can’t have a successful event unless you have a solid […]
A recent survey conducted by Promoleaf and CensusWide revealed that a majority of conference attendees want event organizers to incorporate sustainable practices into their planning. This is especially true of the younger generation (under 34), which means that event planners and venues are likely to feel more pressure to adopt sustainable practices in the future. […]
It’s never been easier for event planners to collect data documenting the entire attendee’s journey. But another story entirely is to be able to generate reports that give insights into areas of improvement. And indeed, most event planners don’t use data at their full potential, as many still only use the number of attendees as […]
Artificial intelligence (AI) can be simply described as “the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings (…), such as the ability to reason, discover meaning, generalize, or learn from past experience.” (Source: Britannica). The majority of us are familiar with or even use AI in our […]
Technology has been an integral part of events for decades in various forms. Event apps, digital kiosks, even holograms are now commonly used by event planners to enrich the attendees’ experience. Still, some tools can also provide quantitative and qualitative data of unprecedented depth. And there is one piece of event technology, in particular, that […]
Most companies are aware that a strong brand is vital to their success, as it distinguishes a business from its competitors. A brand has to showcase the company’s unique value proposition, i.e., the unique way a business solves its target clients’ problems. As a business, you may have already spent countless hours trying to find […]
While the pandemic of Covid-19 had a severe negative impact on the events industry, with the cancellation of all in-person events for most of 2020 and parts of 2021 in some places, there is no denying that it had some positive impacts on the environment. With no air travel allowed for months, lockdowns, and the […]
Have you ever left a store because you weren’t welcomed properly, or at all, when you came in? It happens to all of us, doesn’t it? And when it does, telling others about our bad experience is really satisfying. “I’m never setting foot in there again!” Making a good first impression on your customers is […]
Your new custom booth is beautiful and you are proud. Your next step is to find ways to attract visitors to your booth during your next trade show. But how can you do this? The totmexposition team tells you the best trade show contest ideas to attract visitors to your booth. Why organize a contest at a […]
