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2 December 2021

Five tactics to build brand awareness with your events

Most companies are aware that a strong brand is vital to their success, as it distinguishes a business from its competitors. A brand has to showcase the company’s unique value proposition, i.e., the unique way a business solves its target clients’ problems. As a business, you may have already spent countless hours trying to find […]

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29 September 2021

How to reduce the environmental impact of your events – Part 1: travel and transportation

While the pandemic of Covid-19 had a severe negative impact on the events industry, with the cancellation of all in-person events for most of 2020 and parts of 2021 in some places, there is no denying that it had some positive impacts on the environment. With no air travel allowed for months, lockdowns, and the […]

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8 March 2021

How to Greet Customers the Modern and Professional Way

Have you ever left a store because you weren’t welcomed properly, or at all, when you came in? It happens to all of us, doesn’t it? And when it does, telling others about our bad experience is really satisfying. “I’m never setting foot in there again!” Making a good first impression on your customers is […]

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23 November 2020

The 8 best trade show contest ideas

Your new custom booth is beautiful and you are proud. Your next step is to find ways to attract visitors to your booth during your next trade show. But how can you do this? The totmexposition team tells you the best trade show contest ideas to attract visitors to your booth. Why organize a contest at a […]