Research conducted by Skift Meetings shows that 91% of event professionals measure the success of their events on attendee satisfaction. Indeed, at the end of the day, your participants’ opinions are the only thing that really matters and can make or break your event’s success. When you organize an event, your main goal should be […]
Whether you’re a novice or a seasoned veteran of promoting your brand at fairs, every trade show has its perks and pitfalls. There are a lot of moving parts to consider when planning and preparing for a trade show. Last minute issues and improper organizing can make or break your lead generation on the day […]
When you’re hosting a global event, you will likely encounter the issue of translation/interpretation at some point, as all your potential attendees might not be fluent in one common language. But what is the difference between translation and interpretation? According to Kent State University, “interpreting and translation involve different skill sets. Interpreters mediate languages orally, […]
Using lighting is a great way to attract visitors to your trade show booth! Illuminating your stand helps visitors locate your business, sets you apart from your competitors, and puts the spotlight on your displayed products. Our experts in custom exhibition stand design can give you all the advice you need. Discover why you should invest in […]
Trade shows and trade fairs are important networking and business opportunities you need to take advantage of as a company. It’s a very important undertaking to balance your workload and to budget appropriately to make the most out of each event. The custom trade show display experts at totm exposition share with you some budgeting […]
When you are planning to exhibit at a trade show, there are millions of things to think about: reserve the spot for your booth, pay all the fees, the conception of your booth, the Internet access you will need, electricity outlets, furniture, screens, and the presentations that they will display, swag, etc. One item often […]
The arrival of a global pandemic forced many trade show venues to move into the virtual realm. With the global situation improving, there is renewed demand for the return of physical trade shows. A middle ground solution was therefore devised by savvy marketers: the hybrid trade show. Hybrid trade shows are a mixture of digital […]
Whether you’re hosting a conference, an exhibition, or a team meeting, you likely want your participants to be engaged in the event. Long gone are the days when people were religiously listening to a speaker at a lectern. Nowadays, people get distracted by their phones as much as they want to get involved in the […]
Even in the midst of a pandemic, with major health and safety concerns, sustainability still matters to 58% to 67% of event professionals, according to a study published in American Express Global Meetings and Events Forecast for 2021, and they were very likely to address that issue in their meeting plans. As we’ve seen in […]
At totm exposition, we are very conscious that our industry has a lot of progress to make in terms of sustainability. That’s why we have been sharing several articles on this subject. The first two articles discussed what event planners could do to make their events greener (How to reduce the environmental impact of your […]
In our January article, we talked about five trends we were expecting to see in the events industry in 2022. One of these trends was that shortages would impact the way events are designed. Global events have conspired to increase the strain on the supply chain as we witness more product shortages and greater difficulty […]
In marketing, a lead is a prospective customer contact. Generating leads involves establishing contact with potential customers, also known as prospects, and encouraging them to provide personal information that is then used for marketing and sales campaigns. The end goal of lead generation is always to convert the leads into customers. Since people don’t habitually […]
