The role of an event planner in the B2B (business-to-business) space is increasingly critical as businesses recognize the value of well-executed events. From conferences and trade shows to corporate retreats and networking functions, B2B events are opportunities for companies to strengthen relationships, build brand awareness, and drive business goals. However, the complexity of these events […]
You can’t underestimate the importance of brand experience today. The term refers to all the interactions and impressions a customer experiences with a company. Your customers’ opinions and behaviours towards your business are influenced by what they experience, perceive and feel every time they come into contact with your brand. How they perceive your brand […]
Inclusivity is a necessary standard for creating environments that accommodate everyone, regardless of their physical abilities or limitations. This is especially important in dynamic, interactive environments like trade shows, where businesses showcase their latest offerings and innovations. A trade show booth is a crucial touchpoint with potential clients and partners; therefore, making it accessible is […]
Experiential marketing is a cutting-edge marketing strategy used widely by companies and brands to establish lasting emotional connections with their prospects. In today’s ever-changing marketing landscape, this technique has even become indispensable for captivating customers and building loyalty. In this article, our trade show booth designers explain how creating a unique experiential journey can help you stand […]
Participating in a trade show is an excellent way to showcase your products, expand your customer base and establish new business partnerships. But you still have to be prepared to fully reap the benefits. Are you planning to attend a trade show soon? This little guide will help you plan your exhibit. 12 months before […]
In the world of corporate events, catering is more than just food—it’s an integral part of creating memorable experiences for attendees. From small meetings to large conferences, catering choices can significantly impact the success of an event. Today, we’ll explore the latest catering trends shaping the event industry, focusing on how they enhance attendee satisfaction […]
Ensuring the safety and security of event attendees is a paramount responsibility for organizers. In a world where unforeseen incidents can disrupt even the most meticulously planned gatherings, the need for comprehensive event security measures has never been more critical. From pre-event planning to post-event evaluation, each phase is crucial in creating a secure environment […]
Event management demands careful planning and organisation to make each project a success. Whether putting together inspiring conferences to stimulate corporate growth, trade shows to promote business opportunities, or networking events to forge strong links between professionals . . . all these are made possible thanks to effective project management. Do you dream of creating […]
Event planning is constantly evolving; in this context, the integration of cutting-edge technologies is continuously reshaping how professionals organize and execute business events. Among these technologies, augmented reality (AR) emerges as a game changer, offering event planners an exciting toolset to elevate attendee experiences and streamline logistical challenges. In this article, we will provide insights […]
In the dynamic world of Quebec trade shows, creating a captivating trade booth is crucial to attracting and engaging audiences. But how do you know if your booth has made an impact? Trade show surveys are a powerful tool for gathering valuable feedback, which could be the key to making your next event a success. […]
When you are planning to exhibit at a trade show, there are millions of things to think about: reserve the spot for your booth, pay all the fees, the conception of your booth, the Internet access you will need, electricity outlets, furniture, screens, and the presentations that they will display, swag, etc. One item often overlooked […]
Globalization is not a buzzword anymore. It’s especially true for events, and hosting international events in today’s interconnected world has become increasingly common. Even if you plan for events domestically, there will likely be attendees from different countries. The pandemic has also helped increase the popularity and prevalence of global events through virtual events. Whether […]
