Whether you’re a novice or a seasoned veteran of promoting your brand at fairs, every trade show has its perks and pitfalls. There are a lot of moving parts to consider when planning and preparing for a trade show. Last minute issues and improper organizing can make or break your lead generation on the day […]
Using lighting is a great way to attract visitors to your trade show booth! Illuminating your stand helps visitors locate your business, sets you apart from your competitors, and puts the spotlight on your displayed products. Our experts in custom exhibition stand design can give you all the advice you need. Discover why you should invest in […]
Trade shows and trade fairs are important networking and business opportunities you need to take advantage of as a company. It’s a very important undertaking to balance your workload and to budget appropriately to make the most out of each event. The custom trade show display experts at totm exposition share with you some budgeting […]
Whether you’re hosting a conference, an exhibition, or a team meeting, you likely want your participants to be engaged in the event. Long gone are the days when people were religiously listening to a speaker at a lectern. Nowadays, people get distracted by their phones as much as they want to get involved in the […]
Even in the midst of a pandemic, with major health and safety concerns, sustainability still matters to 58% to 67% of event professionals, according to a study published in American Express Global Meetings and Events Forecast for 2021, and they were very likely to address that issue in their meeting plans. As we’ve seen in […]
At totm exposition, we are very conscious that our industry has a lot of progress to make in terms of sustainability. That’s why we have been sharing several articles on this subject. The first two articles discussed what event planners could do to make their events greener (How to reduce the environmental impact of your […]
In marketing, a lead is a prospective customer contact. Generating leads involves establishing contact with potential customers, also known as prospects, and encouraging them to provide personal information that is then used for marketing and sales campaigns. The end goal of lead generation is always to convert the leads into customers. Since people don’t habitually […]
Corporate events can bring many benefits to a business, from the promotion of products and services to improving brand recognition, or generating qualified leads and getting new clients. Indeed, 95% of marketers trust in-person events to help their company achieve its business goals. But you can’t have a successful event unless you have a solid […]
A recent survey conducted by Promoleaf and CensusWide revealed that a majority of conference attendees want event organizers to incorporate sustainable practices into their planning. This is especially true of the younger generation (under 34), which means that event planners and venues are likely to feel more pressure to adopt sustainable practices in the future. […]
It’s never been easier for event planners to collect data documenting the entire attendee’s journey. But another story entirely is to be able to generate reports that give insights into areas of improvement. And indeed, most event planners don’t use data at their full potential, as many still only use the number of attendees as […]
Artificial intelligence (AI) can be simply described as “the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings (…), such as the ability to reason, discover meaning, generalize, or learn from past experience.” (Source: Britannica). The majority of us are familiar with or even use AI in our […]
Technology has been an integral part of events for decades in various forms. Event apps, digital kiosks, even holograms are now commonly used by event planners to enrich the attendees’ experience. Still, some tools can also provide quantitative and qualitative data of unprecedented depth. And there is one piece of event technology, in particular, that […]
