Events serve as important platforms for bringing people together, fostering connections, and sharing knowledge. However, to truly maximize their impact, it is essential to ensure that events are inclusive, providing an environment where all participants feel valued, respected, and empowered. Knowing where to start or what strategies to use can be challenging. This article will […]
Organizing corporate events can be a complex and expensive process. Whether it’s a product launch, a conference, or a company-wide celebration, unforeseen expenses can quickly add up and take a toll on your budget. According to a study by Bizzabo, 53% of event professionals agree that decreasing budgets is their biggest challenge. Furthermore, anyone who […]
In the modern era, the business world is becoming increasingly globalized. This has led to a surge in the demand for logistics managers who are responsible for managing the movement of goods and services. The role of logistics managers is critical in ensuring that a company’s supply chain is functioning efficiently, as they are responsible […]
Ready to invest in a trade show? It’s a great idea, but before you take the plunge, you need to understand how to measure your return on investment (ROI) to make sure it’s worth it. Let our trade show booth manufacturers explain everything you need to know about calculating trade show ROI. Learn how to maximize the […]
Events are an opportunity to bring people together to celebrate, learn or share. Unfortunately, they are also often synonymous with litter, excessive energy consumption and waste. The environmental impact of events is often overlooked, but they do represent a significant carbon footprint. It is crucial to learn to adopt more sustainable practices in event production. […]
The COVID-19 pandemic has affected almost every organization through labor shortages, supply chain problems, and the economic ramifications that have refocused attention on mental health and wellness in general. As a result, incorporating wellness elements in events is becoming more common. Indeed, according to PCMA, “two out of five planners said they had added content […]
The events industry can have a significant impact on the environment, especially when it comes to trade show booths. More and more companies are looking to reduce their carbon footprint and take a more responsible approach to sustainability. One way to do this is with an eco-friendly exhibit booth, an increasingly popular choice for many […]
The events industry employs a wide variety of professionals. Those who come first to mind are project managers, producers, salespeople at trade shows, etc. But many more profiles are contributing to the success of an event. Regarding trade shows, exhibitors’ booths are among the most visible elements. The conception and building of these structures require […]
In our previous article discussing five trends that would shape the meetings and events industry in 2023, we outlined how tech would be used to enhance the experience of the attendee, mainly thanks to the advent of metaverses. In-person events have made a spectacular reappearance in the past year. However, it also looks like virtual […]
At your last meeting with the sales and marketing department, you decided to participate in a trade show. The whole team is delighted. But the question remains: how much will it cost to participate at a trade show ? Even if you have attended trade shows before, it is good idea to regularly re-evaluate the costs associated […]
Last year, around this time, we published a list of five trends we believed would define the events industry in 2022. And some of them proved accurate. After two years of the COVID-19 pandemic, events are back big time, but they look different from what they did before COVID hit. Research by Skift Meetings shows […]
One of the most effective ways to build brand visibility in your target market from people who already have a potential interest in your product or services is through trade shows. These large-scale industry events provide an excellent opportunity to network directly with potential clients. This handy guide to effective trade show marketing will help […]
