Ready to invest in a trade show? It’s a great idea, but before you take the plunge, you need to understand how to measure your return on investment (ROI) to make sure it’s worth it. Let our trade show booth manufacturers explain everything you need to know about calculating trade show ROI. Learn how to maximize the […]
Events are an opportunity to bring people together to celebrate, learn or share. Unfortunately, they are also often synonymous with litter, excessive energy consumption and waste. The environmental impact of events is often overlooked, but they do represent a significant carbon footprint. It is crucial to learn to adopt more sustainable practices in event production. […]
The COVID-19 pandemic has affected almost every organization through labor shortages, supply chain problems, and the economic ramifications that have refocused attention on mental health and wellness in general. As a result, incorporating wellness elements in events is becoming more common. Indeed, according to PCMA, “two out of five planners said they had added content […]
The events industry can have a significant impact on the environment, especially when it comes to trade show booths. More and more companies are looking to reduce their carbon footprint and take a more responsible approach to sustainability. One way to do this is with an eco-friendly exhibit booth, an increasingly popular choice for many […]
The events industry employs a wide variety of professionals. Those who come first to mind are project managers, producers, salespeople at trade shows, etc. But many more profiles are contributing to the success of an event. Regarding trade shows, exhibitors’ booths are among the most visible elements. The conception and building of these structures require […]
In our previous article discussing five trends that would shape the meetings and events industry in 2023, we outlined how tech would be used to enhance the experience of the attendee, mainly thanks to the advent of metaverses. In-person events have made a spectacular reappearance in the past year. However, it also looks like virtual […]
At your last meeting with the sales and marketing department, you decided to participate in a trade show. The whole team is delighted. But the question remains: how much will it cost to participate at a trade show ? Even if you have attended trade shows before, it is good idea to regularly re-evaluate the costs associated […]
Last year, around this time, we published a list of five trends we believed would define the events industry in 2022. And some of them proved accurate. After two years of the COVID-19 pandemic, events are back big time, but they look different from what they did before COVID hit. Research by Skift Meetings shows […]
One of the most effective ways to build brand visibility in your target market from people who already have a potential interest in your product or services is through trade shows. These large-scale industry events provide an excellent opportunity to network directly with potential clients. This handy guide to effective trade show marketing will help […]
Research conducted by Skift Meetings shows that 91% of event professionals measure the success of their events on attendee satisfaction. Indeed, at the end of the day, your participants’ opinions are the only thing that really matters and can make or break your event’s success. When you organize an event, your main goal should be […]
Whether you’re a novice or a seasoned veteran of promoting your brand at fairs, every trade show has its perks and pitfalls. There are a lot of moving parts to consider when planning and preparing for a trade show. Last minute issues and improper organizing can make or break your lead generation on the day […]
When you’re hosting a global event, you will likely encounter the issue of translation/interpretation at some point, as all your potential attendees might not be fluent in one common language. But what is the difference between translation and interpretation? According to Kent State University, “interpreting and translation involve different skill sets. Interpreters mediate languages orally, […]
