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events-industry-budget-tips
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8 June 2023

10 tips for managing unexpected event expenses

Organizing corporate events can be a complex and expensive process. Whether it’s a product launch, a conference, or a company-wide celebration, unforeseen expenses can quickly add up and take a toll on your budget.  According to a study by Bizzabo, 53% of event professionals agree that decreasing budgets is their biggest challenge. Furthermore, anyone who […]

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4 May 2023

The importance of logistics managers in the events industry

In the modern era, the business world is becoming increasingly globalized. This has led to a surge in the demand for logistics managers who are responsible for managing the movement of goods and services. The role of logistics managers is critical in ensuring that a company’s supply chain is functioning efficiently, as they are responsible […]

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25 April 2023

How to Calculate the Return On Investment of a Trade Show

Ready to invest in a trade show? It’s a great idea, but before you take the plunge, you need to understand how to measure your return on investment (ROI) to make sure it’s worth it. Let our trade show booth manufacturers explain everything you need to know about calculating trade show ROI. Learn how to maximize the […]

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11 April 2023

How to Reduce the Carbon Footprint of an Event

Events are an opportunity to bring people together to celebrate, learn or share. Unfortunately, they are also often synonymous with litter, excessive energy consumption and waste. The environmental impact of events is often overlooked, but they do represent a significant carbon footprint. It is crucial to learn to adopt more sustainable practices in event production. […]

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10 March 2023

Cabinetmaker, a vital job in the events industry

The events industry employs a wide variety of professionals. Those who come first to mind are project managers, producers, salespeople at trade shows, etc. But many more profiles are contributing to the success of an event. Regarding trade shows, exhibitors’ booths are among the most visible elements. The conception and building of these structures require […]

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20 December 2022

Trade Show Marketing: Definition, Planning and Strategies

One of the most effective ways to build brand visibility in your target market from people who already have a potential interest in your product or services is through trade shows. These large-scale industry events provide an excellent opportunity to network directly with potential clients. This handy guide to effective trade show marketing will help […]

Mesurer la satisfaction des clients à un événement
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8 December 2022

How to evaluate attendees’ satisfaction at your events?

Research conducted by Skift Meetings shows that 91% of event professionals measure the success of their events on attendee satisfaction. Indeed, at the end of the day, your participants’ opinions are the only thing that really matters and can make or break your event’s success. When you organize an event, your main goal should be […]

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28 November 2022

10 Common Trade Show Mistakes to Avoid at All Costs

Whether you’re a novice or a seasoned veteran of promoting your brand at fairs, every trade show has its perks and pitfalls. There are a lot of moving parts to consider when planning and preparing for a trade show. Last minute issues and improper organizing can make or break your lead generation on the day […]

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23 October 2022

Trade Show Booth Lighting

Using lighting is a great way to attract visitors to your trade show booth! Illuminating your stand helps visitors locate your business, sets you apart from your competitors, and puts the spotlight on your displayed products. Our experts in custom exhibition stand design can give you all the advice you need. Discover why you should invest in […]

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12 October 2022

How to Budget for a Trade Show

Trade shows and trade fairs are important networking and business opportunities you need to take advantage of as a company. It’s a very important undertaking to balance your workload and to budget appropriately to make the most out of each event. The custom trade show display experts at totm exposition share with you some budgeting […]

Salle de présentation lors d'un salon professionnel
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8 September 2022

How to increase engagement during your events

Whether you’re hosting a conference, an exhibition, or a team meeting, you likely want your participants to be engaged in the event. Long gone are the days when people were religiously listening to a speaker at a lectern. Nowadays, people get distracted by their phones as much as they want to get involved in the […]

centres-environnementaux
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5 August 2022

Five of the most eco-friendly convention centers in the USA

Even in the midst of a pandemic, with major health and safety concerns, sustainability still matters to 58% to 67% of event professionals, according to a study published in American Express Global Meetings and Events Forecast for 2021, and they were very likely to address that issue in their meeting plans. As we’ve seen in […]