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31 August 2023

Buying a Trade Show Booth? Ask These Questions First

Buying a trade show both is a big decision, whether you’re about to take part in your first trade show or are looking to strengthen your presence at major events. A well-designed booth can be the key to attracting attention, engaging the public and making your brand shine. But before you commit to this strategic […]

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30 August 2023

Choosing the Right Trade Show for Your Business

Every year, some 14,000 to 15,000 trade shows are held in North America. If you want your company to shine at a trade show, choose your event wisely so that you don’t get lost among the other exhibitors and miss reaching your target audience! But how do you choose the right trade show? Our experts […]

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27 July 2023

7 Event Communication Tools

Are you organizing an event? The key to making any event a success is effective, high-impact communication. In this article, totm trade show booth designers reveal 7 must-have tools to maximize the impact of your event communications. From social media and event management to mobile apps and email marketing, discover how to leverage strategic tools to attract, […]

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5 Benefits of Trade Show Furniture Rentals

Are you an ambitious trade show exhibitor looking for the ultimate way to wow your audience? Look no further! In the fast-paced world of trade shows, furniture rental is proving to be the secret to success for even the most selective exhibitors. Wondering how some stands shine so brightly and create such an irresistible atmosphere? […]

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7 July 2023

Inclusive events: celebrating diversity, empowering participants

Events serve as important platforms for bringing people together, fostering connections, and sharing knowledge.  However, to truly maximize their impact, it is essential to ensure that events are inclusive, providing an environment where all participants feel valued, respected, and empowered.  Knowing where to start or what strategies to use can be challenging. This article will […]

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8 June 2023

10 tips for managing unexpected event expenses

Organizing corporate events can be a complex and expensive process. Whether it’s a product launch, a conference, or a company-wide celebration, unforeseen expenses can quickly add up and take a toll on your budget.  According to a study by Bizzabo, 53% of event professionals agree that decreasing budgets is their biggest challenge. Furthermore, anyone who […]

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4 May 2023

The importance of logistics managers in the events industry

In the modern era, the business world is becoming increasingly globalized. This has led to a surge in the demand for logistics managers who are responsible for managing the movement of goods and services. The role of logistics managers is critical in ensuring that a company’s supply chain is functioning efficiently, as they are responsible […]

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25 April 2023

How to Calculate the Return On Investment of a Trade Show

Ready to invest in a trade show? It’s a great idea, but before you take the plunge, you need to understand how to measure your return on investment (ROI) to make sure it’s worth it. Let our trade show booth manufacturers explain everything you need to know about calculating trade show ROI. Learn how to maximize the […]

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11 April 2023

How to Reduce the Carbon Footprint of an Event

Events are an opportunity to bring people together to celebrate, learn or share. Unfortunately, they are also often synonymous with litter, excessive energy consumption and waste. The environmental impact of events is often overlooked, but they do represent a significant carbon footprint. It is crucial to learn to adopt more sustainable practices in event production. […]

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10 March 2023

Cabinetmaker, a vital job in the events industry

The events industry employs a wide variety of professionals. Those who come first to mind are project managers, producers, salespeople at trade shows, etc. But many more profiles are contributing to the success of an event. Regarding trade shows, exhibitors’ booths are among the most visible elements. The conception and building of these structures require […]

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20 December 2022

Trade Show Marketing: Definition, Planning and Strategies

One of the most effective ways to build brand visibility in your target market from people who already have a potential interest in your product or services is through trade shows. These large-scale industry events provide an excellent opportunity to network directly with potential clients. This handy guide to effective trade show marketing will help […]

Mesurer la satisfaction des clients à un événement
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8 December 2022

How to evaluate attendees’ satisfaction at your events?

Research conducted by Skift Meetings shows that 91% of event professionals measure the success of their events on attendee satisfaction. Indeed, at the end of the day, your participants’ opinions are the only thing that really matters and can make or break your event’s success. When you organize an event, your main goal should be […]