planifier-exposition-salon-professionnel

Blog

Read more
6 June 2024

Strategies for accessible booth design at trade shows

Inclusivity is a necessary standard for creating environments that accommodate everyone, regardless of their physical abilities or limitations. This is especially important in dynamic, interactive environments like trade shows, where businesses showcase their latest offerings and innovations.  A trade show booth is a crucial touchpoint with potential clients and partners; therefore, making it accessible is […]

Read more
29 May 2024

How to use experiential marketing for your business

Experiential marketing is a cutting-edge marketing strategy used widely by companies and brands to establish lasting emotional connections with their prospects. In today’s ever-changing marketing landscape, this technique has even become indispensable for captivating customers and building loyalty. In this article, our trade show booth designers explain how creating a unique experiential journey can help you stand […]

Read more
18 May 2024

How to Effectively Plan Your Next Trade Show Exhibit

Participating in a trade show is an excellent way to showcase your products, expand your customer base and establish new business partnerships. But you still have to be prepared to fully reap the benefits. Are you planning to attend a trade show soon? This little guide will help you plan your exhibit. 12 months before […]

Read more
3 May 2024

From mocktails to sustainable fare: the evolution of catering in corporate events

In the world of corporate events, catering is more than just food—it’s an integral part of creating memorable experiences for attendees. From small meetings to large conferences, catering choices can significantly impact the success of an event.  Today, we’ll explore the latest catering trends shaping the event industry, focusing on how they enhance attendee satisfaction […]

Read more
1 May 2024

How to Write an Event Invitation Email

There are many good reasons to attend a trade show: to gain visibility, to present your products and services and even to win new customers. However, first you need to get people to show up. In this article, we’ll teach you how to entice your customers to come see you at your next business event. To […]

Read more
5 April 2024

Event security and safety: best practices for ensuring attendee well-being

Ensuring the safety and security of event attendees is a paramount responsibility for organizers. In a world where unforeseen incidents can disrupt even the most meticulously planned gatherings, the need for comprehensive event security measures has never been more critical.  From pre-event planning to post-event evaluation, each phase is crucial in creating a secure environment […]

gestion-de-projet-événementiel
Read more
28 March 2024

Guide to Event Project Management: 10 Key Steps

Event management demands careful planning and organisation to make each project a success. Whether putting together inspiring conferences to stimulate corporate growth, trade shows to promote business opportunities, or networking events to forge strong links between professionals . . . all these are made possible thanks to effective project management. Do you dream of creating […]

augmented-reality-events
Read more
8 March 2024

Augmented reality and the future of event planning

Event planning is constantly evolving; in this context, the integration of cutting-edge technologies is continuously reshaping how professionals organize and execute business events.  Among these technologies, augmented reality (AR) emerges as a game changer, offering event planners an exciting toolset to elevate attendee experiences and streamline logistical challenges.  In this article, we will provide insights […]

customer-feedback-survey-trade-show
Read more
29 February 2024

Use a Customer Feedback Survey to Measure the Success of Your Trade Show

In the dynamic world of Quebec trade shows, creating a captivating trade booth is crucial to attracting and engaging audiences. But how do you know if your booth has made an impact? Trade show surveys are a powerful tool for gathering valuable feedback, which could be the key to making your next event a success. […]

Read more
28 November 2023

Trade Show Checklist: How to Organize for a Trade Show

Organizing a trade show requires a bit of strategy, but good planning can radically transform the success of your participation and influence how attendees see your brand. In the dynamic world of business opportunities, being prepared is the key to standing out from the crowd. Join the experts at totm exposition, custom trade show booth […]

International event planning
Read more
5 October 2023

8 tips for successful global event planning

Globalization is not a buzzword anymore. It’s especially true for events, and hosting international events in today’s interconnected world has become increasingly common.  Even if you plan for events domestically, there will likely be attendees from different countries. The pandemic has also helped increase the popularity and prevalence of global events through virtual events. Whether […]

Read more
8 September 2023

Managing event partnerships: How to collaborate with sponsors, vendors, and suppliers

A great event is very rarely a one-person achievement. Successful event planning relies heavily on effective collaboration with various partners, including sponsors, vendors, and suppliers.  Collaboration here is not just about working together; it’s about working together harmoniously towards a common goal and a shared vision. These partnerships play a pivotal role in ensuring the […]