Amsterdam stands out as a major hub for innovation and business in Europe, and its 2025 trade show calendar is packed with key events across various high-growth sectors. From tech and finance to marine, identity, and healthcare, the Dutch capital offers outstanding opportunities for professionals looking to connect, showcase, and scale. Whether you’re planning to […]
Whether you’re in education, entertainment, construction, or supercomputing, St. Louis is bringing together some of the most influential trade shows of 2025. From niche conferences to industry-defining expos, this city offers prime opportunities to connect, innovate, and grow your business. Planning to exhibit? Your booth is your brand’s first impression — make it count. At […]
The events and meetings industry is poised for significant transformation in 2025, driven by technological advancements, evolving attendee expectations, and a heightened focus on sustainability. Event planners must stay informed about these developments to create impactful and engaging experiences. Here are seven key trends anticipated to shape the industry in the coming year. 1. Advanced […]
San Francisco stands out as a global epicenter for technology, innovation, and enterprise. Its 2025 trade show calendar is filled with high-impact events spanning cybersecurity, photonics, AI, semiconductors, and more. From global tech giants to cutting-edge startups, the city offers unmatched opportunities to connect, showcase solutions, and drive business forward. Whether you’re planning to exhibit […]
In B2B event planning, managing last-minute changes and unforeseen emergencies is an inevitable part of the job. While every event professional hopes for a smooth experience, the reality is that unexpected challenges—from technical malfunctions to last-minute cancellations—can quickly disrupt plans. Being prepared to handle these situations effectively is essential to maintaining professionalism, minimizing disruption, and […]
In the B2B world, networking is a critical tool for driving business growth and fostering long-term relationships. Events offer the perfect setting for professionals to connect, but simply gathering people in a room is not enough. To ensure that attendees leave your event with valuable connections, you must strategically design opportunities for meaningful interaction. This […]
Digital signage is part of our everyday lives. We now encounter digital signage everywhere we go: in trade shows, airports, malls, restaurants, and more. Digital signage offers quite a few advantages when used at trade shows. Here is why having a digital display at a trade show is such a good idea. What is digital […]
There are many reasons to attend a trade show: to gain new clients, strengthen your reputation, see what your competitors are doing, and so on. No matter your reason, the goal is always to attract as many visitors as possible to your trade show booth. Here are 50 ideas from our custom booth experts for attracting visitors to […]
The role of an event planner in the B2B (business-to-business) space is increasingly critical as businesses recognize the value of well-executed events. From conferences and trade shows to corporate retreats and networking functions, B2B events are opportunities for companies to strengthen relationships, build brand awareness, and drive business goals. However, the complexity of these events […]
You can’t underestimate the importance of brand experience today. The term refers to all the interactions and impressions a customer experiences with a company. Your customers’ opinions and behaviours towards your business are influenced by what they experience, perceive and feel every time they come into contact with your brand. How they perceive your brand […]
Inclusivity is a necessary standard for creating environments that accommodate everyone, regardless of their physical abilities or limitations. This is especially important in dynamic, interactive environments like trade shows, where businesses showcase their latest offerings and innovations. A trade show booth is a crucial touchpoint with potential clients and partners; therefore, making it accessible is […]
Experiential marketing is a cutting-edge marketing strategy used widely by companies and brands to establish lasting emotional connections with their prospects. In today’s ever-changing marketing landscape, this technique has even become indispensable for captivating customers and building loyalty. In this article, our trade show booth designers explain how creating a unique experiential journey can help you stand […]
