Are you planning to attend a trade show or event soon? Eyes may already be on you as visitors get ready to discover your offer, but there is an important question you need to answer: where should you put your trade show booth to maximize its impact? Welcome to the fascinating and sometimes complex world […]
Trade shows are a crucial part of many B2B marketing strategies, offering unique opportunities for networking, product showcasing, and brand building. One of the critical decisions event planners face is choosing between custom and modular booths. Each option has its own set of advantages and disadvantages, and the right choice depends on various factors, including […]
Trade shows present an excellent opportunity for businesses to showcase their products, network with industry peers, and engage potential customers. However, with numerous exhibitors vying for attention, standing out can be a challenge. Offsite marketing strategies can significantly enhance brand exposure, complementing your on-site efforts and ensuring your brand resonates with a broader audience. In […]
You can’t underestimate the importance of brand experience today. The term refers to all the interactions and impressions a customer experiences with a company. Your customers’ opinions and behaviours towards your business are influenced by what they experience, perceive and feel every time they come into contact with your brand. How they perceive your brand […]
Inclusivity is a necessary standard for creating environments that accommodate everyone, regardless of their physical abilities or limitations. This is especially important in dynamic, interactive environments like trade shows, where businesses showcase their latest offerings and innovations. A trade show booth is a crucial touchpoint with potential clients and partners; therefore, making it accessible is […]
Experiential marketing is a cutting-edge marketing strategy used widely by companies and brands to establish lasting emotional connections with their prospects. In today’s ever-changing marketing landscape, this technique has even become indispensable for captivating customers and building loyalty. In this article, our trade show booth designers explain how creating a unique experiential journey can help […]
In the world of corporate events, catering is more than just food—it’s an integral part of creating memorable experiences for attendees. From small meetings to large conferences, catering choices can significantly impact the success of an event. Today, we’ll explore the latest catering trends shaping the event industry, focusing on how they enhance attendee satisfaction […]
There are many good reasons to attend a trade show: to gain visibility, to present your products and services and even to win new customers. However, first you need to get people to show up. In this article, we’ll teach you how to entice your customers to come see you at your next business event. To […]
The art of sales isn’t something you’re born knowing. Preparing a sales dialogue that can convince your target customer can be difficult. But rest assured, anyone can become a good salesperson. All it takes is knowing how to talk to customers, and that is exactly what we’re offering to show you today. Keep reading to […]
Ensuring the safety and security of event attendees is a paramount responsibility for organizers. In a world where unforeseen incidents can disrupt even the most meticulously planned gatherings, the need for comprehensive event security measures has never been more critical. From pre-event planning to post-event evaluation, each phase is crucial in creating a secure environment […]
Event management demands careful planning and organisation to make each project a success. Whether putting together inspiring conferences to stimulate corporate growth, trade shows to promote business opportunities, or networking events to forge strong links between professionals . . . all these are made possible thanks to effective project management. Do you dream of creating […]
Event planning is constantly evolving; in this context, the integration of cutting-edge technologies is continuously reshaping how professionals organize and execute business events. Among these technologies, augmented reality (AR) emerges as a game changer, offering event planners an exciting toolset to elevate attendee experiences and streamline logistical challenges. In this article, we will provide insights […]
