The United States remains one of the most influential markets in the global food and beverage industry. Whether you’re a producer, processor, distributor, retailer, or an emerging CPG brand, 2026 lineup offers exceptional opportunities to grow your visibility, connect with high-value buyers, and strengthen your position across the U.S. market. In such a competitive environment, […]
Exhibiting at multiple trade shows throughout the year places pressure on both budgets and design resources. Many organizations want to increase their on-site presence while keeping logistical and fabrication costs under control. As a result, multi-show exhibit strategies focused on reusing key booth components across multiple events have become increasingly important. The challenge is finding […]
There are many good reasons to attend a trade show: to gain visibility, to present your products and services and even to win new customers. However, first you need to get people to show up. In this article, we’ll teach you how to entice your customers to come see you at your next business event. To […]
New York remains one of the most dynamic and influential trade show destinations in North America. Whether you’re a retailer, manufacturer, distributor, technology provider, or a brand seeking expansion, the 2026 calendar offers major events designed to increase your visibility, generate qualified leads, and elevate your market positioning. In this competitive environment, a strategically booth […]
Montréal continues to stand out as one of North America’s premier destinations for professional trade shows. Whether you are a manufacturer, distributor, service provider, or a company expanding internationally, 2026 offers a strong lineup of major events to boost your visibility, attract qualified leads, and maximize your return on investment. In this competitive environment, a […]
Using lighting is a great way to attract visitors to your trade show booth! Illuminating your stand helps visitors locate your business, sets you apart from your competitors, and puts the spotlight on your displayed products. Our experts in custom exhibition display can give you all the advice you need. Discover why you should invest in lighting […]
In the B2B event industry, every show, conference, or exhibit represents both an opportunity and a learning experience. Yet too often, once the show is over, valuable insights from attendees, partners, and staff remain untapped. Feedback is more than a metric. When used effectively, it can shape better experiences, strengthen engagement, and drive measurable returns […]
The United States remains one of the world’s most influential markets for agriculture, livestock, crop production, and ag-tech innovation. Whether you’re a grower, livestock producer, equipment manufacturer, ag-service provider, or an emerging ag-tech startup, the 2026 trade show calendar offers exceptional opportunities to expand your visibility and strengthen your position across the U.S. agricultural sector. […]
The United States continues to be a global leader in beauty, wellness, and medical innovation. Whether you operate in skincare, cosmetics, aesthetics, medical devices, biotechnology, or specialty healthcare, the 2026 trade show season offers powerful opportunities to elevate your brand and strengthen your position in the U.S. market. In such a competitive landscape, a professionally […]
Trade shows are one of the most effective ways to boost visibility, connect with decision-makers, and generate qualified leads. But success depends on more than just showing up. Without the right marketing strategy and preparation, even the best booth can go unnoticed. In this guide, discover how to build a trade show marketing strategy that […]
Trade shows are powerful opportunities to showcase your brand, generate leads, and build valuable relationships, but only if they’re done right. Many exhibitors waste time and budget because of simple, avoidable mistakes. Here’s a complete list of the 20 most common trade show mistakes and how to avoid them to make your next event a […]
More than just a schedule, an event agenda is the backbone of the attendee experience. For business-to-business (B2B) events, where participants balance networking, learning, and deal-making, the agenda plays a crucial role in determining whether attendees remain engaged or lose focus. According to Bizzabo, 70% of attendees say that in-person events are the best source […]
