Exhibitors at trade shows often compete for more than attention—they compete for memory. Amid rows of booths and a flurry of conversations, only a few displays leave a lasting impression on attendees. What distinguishes these booths from the rest often boils down to one key factor: surprise. Understanding how surprise works—both psychologically and experientially—can give […]
The art of sales isn’t something you’re born knowing. Preparing a sales dialogue that can convince your target customer can be difficult. But rest assured, anyone can become a good salesperson. All it takes is knowing how to talk to customers, and that is exactly what we’re offering to show you today. Keep reading to […]
Trade shows are fast-paced environments where even the most carefully planned exhibit can run into unexpected issues. From minor technical setbacks to visual design adjustments, exhibitors are often required to make quick decisions on the show floor. For event planners working with limited time and budgets, having a few reliable booth “hacks” can make a […]
Trade shows remain a cornerstone of business-to-business (B2B) marketing, offering companies the opportunity to showcase products, network with industry professionals, and generate leads. However, engaging attendees has become increasingly challenging as exhibitors compete for attention on crowded trade show floors. One approach gaining traction is gamification—the integration of game-like elements into booth experiences to captivate […]
The trade show industry has traditionally been dominated by large, elaborate booths designed to attract attention and demonstrate a company’s prominence. However, in recent years, there has been a noticeable shift toward compact exhibit spaces, or “micro-booths.” These smaller, budget-conscious setups allow businesses to maintain a presence at trade shows without the substantial costs associated […]
Looking for trade show booth design ideas is an important step for any company that wants to maximize its impact at an event. A well-designed booth not only displays your products or services, it embodies your brand image and attracts attention in an often highly competitive environment. Whether you’re just starting out at your first […]
The events and meetings industry is poised for significant transformation in 2025, driven by technological advancements, evolving attendee expectations, and a heightened focus on sustainability. Event planners must stay informed about these developments to create impactful and engaging experiences. Here are seven key trends anticipated to shape the industry in the coming year. 1. Advanced […]
In B2B event planning, managing last-minute changes and unforeseen emergencies is an inevitable part of the job. While every event professional hopes for a smooth experience, the reality is that unexpected challenges—from technical malfunctions to last-minute cancellations—can quickly disrupt plans. Being prepared to handle these situations effectively is essential to maintaining professionalism, minimizing disruption, and […]
Designing a booth that stands out requires meticulous planning, creativity, and a strategic approach. Beyond aesthetics, the booth design process involves understanding brand messaging, considering attendee experience, and coordinating logistics to ensure a successful display. In this article, we’ll examine each phase of the booth design journey, from initial concept development to final execution, to […]
For a long time, trade shows have been known as events that generate considerable waste and use up a lot of resources. However, like most industries, the event industry in Quebec has started going green. Just look at the creation of the BNQ 9700-253 standard (Sustainable Development – Responsible Event Management), which aims to help […]
In the B2B world, networking is a critical tool for driving business growth and fostering long-term relationships. Events offer the perfect setting for professionals to connect, but simply gathering people in a room is not enough. To ensure that attendees leave your event with valuable connections, you must strategically design opportunities for meaningful interaction. This […]
The role of an event planner in the B2B (business-to-business) space is increasingly critical as businesses recognize the value of well-executed events. From conferences and trade shows to corporate retreats and networking functions, B2B events are opportunities for companies to strengthen relationships, build brand awareness, and drive business goals. However, the complexity of these events […]
